Facebook sees over 8 billion average daily video views. Snapchat users watch 10 billion videos every day. Video has quickly become the standard for social media. Think about it, as you’re scrolling down, you are more likely to stop and watch a video clip, even if it’s just for a few seconds. As you’re developing a content strategy, it’s important to consider where you should put your resources.
Videos on Facebook are shared 7X more frequently than links and video ads on Twitter are twice as memorable as other ads on the platform. According to Adweek, 82% of Twitter users interact with brands on the platform. That’s a huge segment of Twitter’s 800 million monthly visitors with which brands can share unique and engaging video content. According to Digiday’s analysis of top Facebook publishers, video (live and canned video) got an average of 4,036 shares per post. Images were also popular, averaging 3,364 shares per post. But they found when publishers shared article links (including Instant Articles, Facebook’s fast-loading article format), they got just 571 shares per post. The least-likely format to be shared were status updates, which got 538 shares per post.
US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices and 78% of people watch online videos every week. With the right content and strategy, you can reach these consumers. Have questions about content or video? Feel free to contact me for assistance. D’Ambra Media can help you develop a social media strategy tailored to your business. We offer a complimentary consultation for new clients and can provide you with professional writers and strategists who can leverage your industry knowledge in the online space.