What separates digital content marketing from traditional marketing is its focus on bringing value by educating and engaging customers rather than “selling” products outright. As companies offer content that is of genuine interest, users have the opportunity to actually learn and use bits and pieces of information, thereby getting to “know” a brand before they commit to a purchase.
Great content marketing is targeted and genuine, offering products and services that speak to an audience in a real way. Marketers can choose to do this through a number of formats, some of the most effective being videos, email marketing, social media, and even webinars. The beauty of content marketing today is that, with so many incredibly accessible tools out there, we have the opportunity to be more and more innovative at a fraction of the cost that we would have back in the day with traditional advertising.